E-commerce

My1ofNorway

Norwegian e-commerce where the right people click: more than four times the normal click-through rate from the search result.

On-page SEOGoogle AdsMeta Adsmy1ofnorway.no ↗

10.6%

CTR against an industry 2–3%

7.1

average position

+140%

in sales, reported by the client

Verified in Google Search Console

The numbers in Search Console

Click-through rate in the search result

Position decides how many people see you. Click-through rate decides how many actually arrive. Here is the measured figure against the range that counts as normal.

Click-through rate in the search result

10.6 %measured click-through rate

Measured: 10.6 %
Normal: 2–3 %

Source: Google Search Console, my1ofnorway.no. The normal range is the usual click-through rate for e-commerce in the search result.

The problem

Where they stood

Position is not the same thing as traffic. A site can sit on page one and still get few visits if the title and description give nobody a reason to click. My1ofNorway averages position 7.1 — a long way from the top — and still gets 10.6 percent of the people who see the result to click it. That is more than four times normal.

What we did

The work

01On-page work on titles and descriptions that sell the click rather than merely containing the keyword
02Pages built around what the visitor is actually looking for, so intent and content match
03Google Ads and Meta Ads building brand recognition, which in turn lifts click-through on the organic results
04Ongoing review in Search Console of click-through by query, not just position