E-commerce, childrenswear
Bella Bambini
Norwegian online store with a warehouse in Søgne: soft, neutral, timeless clothes for children aged 0–3, carrying WHEAT, FRIGG and Lil' Atelier.
The problem
Where they stood
Childrenswear is a visual category with a sharply defined audience — parents of small children — which makes paid social a natural channel. It is also a category where the brands are sold by many retailers at once, so product pages compete against identical supplier copy on competitor sites. The task is to build something of your own around the range instead of forwarding the supplier's text.
What we did
The work
- 01On-page work on category and brand pages, which are the pages that can actually rank when product copy is shared across the whole industry
- 02Meta Ads to parents and expectant parents, with segments built on behaviour and order value rather than demographics alone
- 03Snapchat Ads and TikTok Ads to reach a younger parent group where Meta gets expensive
- 04Creative produced per platform — the same ad rarely works equally well in three feeds
We reply within 24 hours
See what we would do first
Send a line about where you are today. We come to the first call with two or three concrete hypotheses — and a price.