E-commerce, multiple markets
Body Moody
International e-commerce across several currencies and markets, written up in Forbes among others.
The problem
Where they stood
Body Moody sells into several countries from one store, with currency and language switching by the visitor's market. That is the hardest variant of e-commerce SEO: the same range has to rank in several markets without the pages competing with each other in the result. The product is also visual and needs explaining, which makes paid social the lead channel and search the thing that catches the demand the ads create.
What we did
The work
- 01On-page work per market rather than translated copies of the same pages
- 02Meta Ads as the lead channel for building demand in a category where the product has to be seen to be understood
- 03TikTok Ads and Snapchat Ads for reach in younger segments, with creative produced per platform
- 04Search capturing the brand and category queries the advertising generates, so the same demand is not paid for twice
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See what we would do first
Send a line about where you are today. We come to the first call with two or three concrete hypotheses — and a price.